Hi! I’m Lisa, a designer in NYC

Experience

  1. 2021 - 2026Instagram
  2. 2020 - 2021Untapped
  3. 2016 - 2020Airbnb
  4. 2016IBM

Selected work

  1. 2021 - 2026Instagram
  2. 2016 - 2020Airbnb
  3. OngoingPersonal

Contact

Most Recent

Instagram Comments

Context

I was the sole designer for comments across all of Instagram, where I shipped many new product features, redesigned the comments architecture and comments systems & principles for other teams to build into. In addition, I utilized AI to analyze our team’s metrics & research for roadmap planning.

Selected links

Skills

Prototyping, interaction design, systems design, roadmap planning, AI analyses

Reels Creation

Context

I worked on a variety of Reels Creation projects, from simplifying the entire creation experience, to launching new audio features and caption types. In one of my projects, I used AI to create a prototype that we used in user research.

Selected links

Skills

AI prototyping, interaction design, sound design

Carousel Creation

Context

I worked on making the carousel editing experience more seamless, which required partnering heavily with engineers as they had to rebuild the architecture. This project unlocked many future Carousel features, as I evangelized the team’s strategy since we did not have a product manager.

Skills

Collaboration & partnering, edge case designs, product management, strategy

Experience Before
Experience After

Gallery System

Context

The Feed, Reels and Stories galleries had diverging buttons and locations for the same functionality which made it hard to use and scale the gallery. Therefore I worked across many teams to consolidate and create principles that made the gallery easier to use and add new features to.

1/5

Skills

Systems design, design principles, design strategy, cross team collaboration

Experience After
Gallery system design, page 2
Experience Before
Gallery system design, page 1
Gallery system design, page 3 Gallery system design, page 4 Gallery system design, page 5

Listing Cards & Collections

Context

Worked on the designs for listing cards and collections launch in order to make homes easier to find. This required working across many different teams, and needing to scale between web/mobile and different languages and currencies. For collections, I also worked on the art direction and curation of images.

1/3

Selected links

Skills

Cross team collaboration & alignment, art direction, content curation, interaction design

Listing cards and collections demo 2 Listing cards and collections demo 3

Art Department

Context

I worked in the marketing department where I designed marketing materials, emails, stickers, and installations for our product and events that had millions of visitors.

1/8

Selected links

Skills

Graphic design, Illustration, Production design, event design

Airbnb Art Department project image 1 Airbnb Art Department project image 2 Airbnb Art Department project image 3 Airbnb Art Department project image 4 Airbnb Art Department project image 5 Airbnb Art Department project image 6 Airbnb Art Department project image 7 Airbnb Art Department project image 8

HackIllinois

Context

I worked on the branding, website, marketing and swag design for HackIllinois 2016 and 2015 which included making fun digital games to get people excited to physically creating trophies for the winners.

1/8

Skills

Branding, game design, website design, interaction design, physical crafts

HackIllinois design project image 1 HackIllinois design project image 2 HackIllinois design project image 3 HackIllinois design project image 4 HackIllinois design project image 5 HackIllinois design project image 6 HackIllinois design project image 7 HackIllinois design project image 8